B L U E T R I G G E R S
Client: Valentine Margarine
Market Insight: Launch of a new margarine brand in a market already saturated.
Brand Insight: Valentine is for the trendy generation, who loves good food just as much as keeping fit and healthy.
Idea: Use two influencers that represent this new generation, Laeticia Darche, influencer and Kitty Philips, a well-known pastry chef, to present the margarine through recipes and healthy tips.
The aim of the campaign was to make a quick impact on the market. To do so we ran tastings in all the main supermarkets across the country and posted videos of recipes using Valentine margarine hosted by pastry chef Kitty Philips. The videos were supported by engaging ads on Facebook and Instagram, focussing on health benefits, recipes, and lifestyle.