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B L U E T R I G G E R S
With MEMAC OGILVY
Market Insight: How to create some excitement around Heineken.
Brand Insight: Heineken is all about pouring the most perfect beer.
Idea: Create the Heineken Bartender Competition, where customers can nominate the most passionate Heineken bartender in their favourite clubs. The bartenders will get training on how to pour the most perfect beer.
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